The catchphrase “Where’s the beef?” was used in the United States as part of an advertising campaign targeted against McDonalds and Burger King, and was even used ironically by US politician Walter Mondale against a political opponent in his presidential campaign in 1984.
But a more relevant question may well be “What’s in the beef?” or even “What makes the best beef?” We know at Top Meadow Farm that you have to get a lot of things right to produce the best steaks, beef roasting joints and steak burgers around.
That is why we have selected pedigree Red Ruby Devon cattle for our main herd. Most British native breeds have “marbled” meat, which means that there are very thin layers of fat in amongst the lean meat. This makes the meat tastier and more succulent. Devon cattle are renowned for this and have some of the best marbled meat around.
Then there is the question of how the cattle are raised. All our animals are grass-fed. Our own cattle are fully organic, certified by the Soil Association, so no chemicals, no growth enhancers, no hormone treatments or unnecessary, prophylactic antibiotic medication. Our cattle feed only on grass, kale, silage and hay, all produced to organic standards on our family-owned, traditional North Devon farms. The calves stay with their mothers for six months before moving into their own herd.
This is so very different from the stockyards and feed lots in which so much beef is produced around the world, with animals fed only manufactured feedstuffs including soya.
Then there is the matter of how the meat is treated before you purchase it from Top Meadow Farm. We hang the beef carcasses in specially designed cold rooms at our farm at Nethercott for up to 14 days to make the meat even more tender and flavoursome. Some of the premium meat is hung even longer in our special dry ageing cabinet to bring out the full flavour of the meat, producing the best quality beef there is.
So it is little wonder that our customers describe our beef as “magnificent”, “the best we have ever tasted”. And when they ask us “Where’s the beef?” …… we know the answer!